Viral Marketing

It doesn’t matter if you have a killer product or a great website if people don’t know it exists, you need to spread the word as cost-effectively as possible.

There are many methods and schemes used by businesses and individuals today but one of the fastest-growing and cost-effective methods is ‘viral marketing’

So what is Viral Marketing?

Viral Marketing also known as Viral Advertising is a marketing technique used to build the public awareness of a product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

A great example of a recent viral marketing success is the ‘Cadbury Gorilla‘ playing the drums to Phil Collins classic hit ‘In the air tonight’. This campaign had a massive online presence and was seen bhy millions of people and must have generated a tremendous return on investment for Cadbury’s as it couldn‘t have cost much to make.

If you are one of the very few who haven’t seen this video catch it here.

In a nutshell, companies ride on the idea that if they create a campaign that people like it will be passed on to their friends and family.. 

Viral marketing has become a popular means of advertising and marketing because it costs little to produce and can reach a global audience in days. Viral marketing achieves greatest success through email but it is rarely seen as spam due most campaigns being forwarded on by friends or family.

Using Viral Marketing to your advantage

The main advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along.

All it takes is a great idea, an addictive game or a funny story, many ideas are still out there.

Create a gossip or a buzz, many movies are promoted by using scandals and gossips to get them noticed. Remember the movie ‘The Blair Witch Project’?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them. 

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefit.

Viral Marketing will provide for you and your sales figures.

Big or small, any company can create a viral marketing campaign and generate interest in their products or services for minimal cost.