With email marketing the true value and potential revenue is in the quality of your email list.
Anyone can buy millions of email addresses and spam them but this won’t generate revenue for your business, you need to focus on building your own email list with real value.
An email list should contain email addresses of people who WANT to know about your products or services and the key to a successful email list is getting this correct.
I will talk more about how to build a profitable email list shortly.
