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Developing Lead Generation using Email Marketing

May 3, 2011 at 3:20 pm in Email Marketing by Dillon Boivin · Leave a Comment »

Email marketing is without a doubt one of the strongest marketing tools out there. Whether large or small, well-informed email marketers are tapping into this unbelievable growing resource. For those of who are not using email marketing, listed below are some compelling reasons to consider when looking for another positive strategy to add to your marketing mix.

Email Marketing Builds Leads

Why is email marketing so highly effective? Email enables you to send thousands of direct messages with the click  [read more →]

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Building your Email Marketing Lists on Permission

May 1, 2011 at 3:50 am in Email Marketing by Dillon Boivin · Leave a Comment »

Internet marketing is everywhere. There isn’t one industry, large or small, which cannot benefit from marketing to an increasing and unending global marketplace. Reaching out to customers and clients, while creating your brand awareness, has never been easier which is why restaurant owners have quickly joined the game. If you are a restaurant owner, this is the perfect opportunity to increase your sales while building a loyal clientele.

What can Email Marketing do for your Restaurant?•  [read more →]

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How is Google affecting your website?

May 12, 2010 at 10:15 am in My Blogs, SEO by Dillon Boivin · Leave a Comment »

Over the last few months there have been lots of changes going on in the Google World.

New search algorithms, re-indexing of websites, massive changes in website traffic and search rankings and now…

The new look Google

is upon us!

There are literally thousands of posts on SEO forums across the internet all talking about massive drops in traffic, loss of pages indexed by Google, affected search rankings, the list goes on.

What is of concern is that the sites suffering are the older, more  [read more →]

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What does the budget mean for small businesses

Mar 24, 2010 at 2:29 pm in Business Advice, General, My Blogs by Dillon Boivin · Leave a Comment »

As the budget unfolds today what is there for small businesses.

We all know business has been tough over the last 2-3 years and the ongoing recession has seen a record number of businesses closing but what is the chancellor looking to do to ensure that the backbone of industry in the UK, the small business, not only survives the recession but grows and flourishes as we come out of it.

Here is an overview of what The Budget is doing for  [read more →]

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What is Online Video Marketing?

Mar 17, 2010 at 5:41 pm in My Blogs, SEO, Viral Marketing by Dillon Boivin · Leave a Comment »

The definition of the online video marketing concept is: A marketing strategy used by businesses to promote products and services, by making use of a short, informative video, to promote awareness to prospective customers about what the business has to offer. Online video marketing is a truly effective way to reach your prospective customers and of promoting your products or services.

The use of a video online can bring many advantages. It’s a great marketing tool and can  [read more →]

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The Basics Of SEO: Search Engine Optimisation

Dec 7, 2009 at 10:45 am in My Blogs, SEO by Dillon Boivin · Leave a Comment »

SEO is FREE and can have a huge impact on the performance of your website. No surprises then when the UK Search Engine Marketing Benchmark Report 2009 found that 55% of organisations are increasing their search engine optimisation budgets, the most likely increase in comparison to paid search and social media marketing.

SEO is basically making sure that your website ranks higher up in search engines such as Google. The higher your page rank = the more likely you are to  [read more →]

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The value is in the list

Oct 8, 2009 at 3:15 pm in Email Marketing, My Blogs by Dillon Boivin · Leave a Comment »

With email marketing the true value and potential revenue is in the quality of your email list.

Anyone can buy millions of email addresses and spam them but this won’t generate revenue for your business, you need to focus on building your own email list with real value.

An email list should contain email addresses of people who WANT to know about your products or services and the key to a successful email list is getting this correct.

I will talk more about  [read more →]

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Viral Marketing

Oct 3, 2009 at 9:18 am in My Blogs, Viral Marketing by Dillon Boivin · Leave a Comment »

It doesn’t matter if you have a killer product or a great website if people don’t know it exists, you need to spread the word as cost-effectively as possible.

There are many methods and schemes used by businesses and individuals today but one of the fastest-growing and cost-effective methods is ‘viral marketing’

So what is Viral Marketing?

Viral Marketing also known as Viral Advertising is a marketing technique used to build the public awareness of a product or company. They use many forms  [read more →]